Test Bank for Modern Competitive Strategy 4th Edition by Walker and Madsen

Instant download Test Bank for Modern Competitive Strategy 4th Edition by Walker and Madsen

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Product description

Modern Competitive Strategy, 4e focuses on what makes firms successful over time, ultimately within industries that are global in scope. It is meant to be comprehensive yet succinct, discipline-based yet practical, highly general yet applicable to currently emerging industries – all of this, we hope, without sacrificing quality of content or style. It is intended to be appropriate for teaching at all levels―undergraduate, MBA, and EMBA – and to be understandable to students both with and without business experience. To this end, it serves as a relatively complete introduction to strategy as an academic and practical discipline. Furthermore, it is flexible in its fit to course length – module, quarter, or semester.

Table of Content

Chapter 1: What Is Strategy?
Chapter 2: Competitive Advantage
Chapter 3: Industry Analysis
Chapter 4: Strategy Over Time: Growth and Innovation
Chapter 5: Strategy Execution
Chapter 6: Partnering
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Partnering
Chapter 9: Global Strategy
Chapter 10: New Business Development
Chapter 11: Managing the Multibusiness Firm
Chapter 12: Corporate Governance

Product Details

• ISBN-10: 1259181200
• ISBN-13: 978-1259181207